RESUME

Education

Experience

Criteo - Field Marketing Internship (June 2023 - March 2024)

Supported experiential marketing team by lending crucial support across multiple industry tentpole events. Spearheaded the execution of captivating swag initiatives while managing a substantial budget of $10-15k per program. Owned ideation and execution of promotional toolkits – including all copy and creative assets. This involved constructing dynamic landing pages and client-facing email nurture campaigns to support each event.

Assisted enterprise marketing team by driving instrumental account-based marketing strategies through regional events. Sourced venues, handled client gifting, and offered onsite support under short timelines with limited budget. Notably, I conceived a 2023 holiday gifting campaign idea that generated over $257k+ in value-won opportunities.
Oversaw newsletter communication. Collected information, wrote copy, and edited, making content digestible and impactful. This included internal updates for the field marketing team and curating an engaging quarterly client-facing commerce media newsletter.
Led social media initiatives, notably spearheading the creation of an entire campaign for industry tentpole, CES. Noteworthy successes include producing high-impact content on LinkedIn that garnered over 13k impressions and achieved an impressive engagement rate exceeding 20%.

Fordham University - Communications and Outreach Internship (August 2024 - March 2024)

Managed the Instagram presence for Fordham University's liberal arts college, steering the platform towards engaging and impactful content strategies.

Implemented a cohesive branding kit, crafting visually appealing social media graphics that resonate with college students.
Leveraged Instagram story features to drive event registrations, resulting in a 141% increase in external tap links over seven months.
Successfully targeted and reached the desired audience, with over 50% of profile views falling within the 18-24 age bracket.
Produced eye-catching flyers for department heads to distribute around campus, effectively promoting various initiatives and events.

What Goes Around Comes Around - Marketing/Creative Internship (June 2022 - November 2022)

Worked with creative team to develop and implement social media strategy for marketing luxury fashion product.
Helped with copywriting for emails as well as product spec’ing.
Aided content creator with creative directing imagery for social platforms.
Assisted and helped plan photoshoot for launch with brand partner, Amazon.

True Word Jewelry - Local Social Media Internship (February 2019 - May 2019)

Created social media strategy and curated content scaling audience to 2500+ over a 3 month period
Collaborated with owner matching product promotion along with design for both Instagram and Facebook feeds

Activities

Mode Magazine - Fordham University’s student run fashion and lifestyle magazine (January 2021 - Present)

Publish articles, style photoshoots, and create layouts using Adobe Illustrator, InDesign, and Photoshop
Work collaboratively and efficiently to produce issues within tight deadlines

Awards

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